LinkedIn is a social media site that has been around since 2003. It’s for professionals and those who want to network with them. You can use LinkedIn as an online resume, a place to find job openings, or even to promote your company. In this article, we’ll discuss how you can best use LinkedIn to market your business and connect with potential customers.
The benefits of using LinkedIn for marketing
LinkedIn allows you to create a company page for free. This is where customers will go if they are looking for companies like yours. It’s also key because this is one of the first pages people will see when they search for your product or service on Google or Bing.
You can also network with thousands of professionals in your industry. This is beneficial because you are more likely to get referrals from upper-level employees at these companies who are all connected to each other on LinkedIn.
For example, let’s say that you own a consulting company. You may be able to connect with upper management in several companies who will then recommend your services to their lower-level employees.
And of course, you can also use LinkedIn as an online resume. If you are looking for a job, potential employers may look you up on LinkedIn first before seeing what’s on your actual resume. You can update this page with links to some projects that you have worked on, including blogs you have written and published articles.
How to market your business using LinkedIn
The first step is to create a profile that shows how knowledgeable you are in your industry. You can do this by adding work experience, education, recommendations from colleagues, projects you’ve worked on, groups you are part of — anything that will be useful to your potential customers.
Next, make sure there are plenty of quality photos on your page because LinkedIn uses visual search now. This feature allows users to type in a word or phrase and see images related to their query. Photos attached directly to posts will show up in these searches, so it’s best that they are high resolution and professional.
You can also create a slideshow that displays these images instead or add them to your page as a carousel. These allow you to display more photos at once without overloading the user with too much information.
The last step is to promote your business on other social media sites like Facebook, Twitter, and Instagram. You should let your followers know that you have a profile on LinkedIn and provide the link to it if they want to learn more about who you are and what services you offer.
LinkedIn is not only a great way for businesses to find new customers but also to connect with old ones. Once you’ve established a firm presence on LinkedIn, you should easily be able to attract new customers through referrals and expanded networking.